Cut through the .... !
In a profession that likes to be surrounded by information, I’m wary of saying just use less !
But quite seriously, it has to be a skill to survive that we can make our case, sell our services, and describe our USP in a single sentence.
And I mean our information USP.
Libraries that end up trying to be, under one roof, bookshops, coffee shops, community centres, internet cafes, retail therapy and public toilets will not survive because every single one of these things are done better elsewhere.
Confusion, not complacency, will keep people away.
And we must learn to tell the stories of how we do what we do and what difference it makes in simple, user-friendly terms.
And that will be different for everyone.
Don’t try and justify our existence as the perfect, all-singing, all-dancing information profession. Find the information service or product that is our killer application in the environment you work in and let that get you at the influencing table. We can cross-sell everything else on the back of that.
No comments:
Post a Comment